Fiber Is the New Protein

Fiber is the New Protein. For years, protein’s been the poster child of nutrition—synonymous with muscle mass, weight loss, and appearances on practically every bio-hacker podcast. But in our rush for gains, have we left something crucial behind?

Overhyped, Undernourished

According to FDA guidelines, most Americans consume around twice their daily recommended protein, while only ~5% get enough fiber (25-30g). That’s not just bad for digestion—it’s leaving our overall health backed up.

of US adults are overweight (BMI between 25-29.9)

suffer from obesity (BMI 30 or higher)

Americans have prediabetes or diabetes

Americans suffer from GI diseases

Put starkly, it’s no coincidence that 93% of Americans are metabolically unhealthy and 95% are fiber deficient. As Dr. Will Bulsiewicz says, “We can reduce our exposure to 4 of the top 10 causes of death in the US by simply eating this one boring nutrient.”

Why Fiber Works

A plant-derived carb found in fruits, vegetables, and grains, fiber can’t be broken down by your body’s digestive enzymes, so it reaches your colon intact to feed the trillions of bacteria comprising your gut microbiome.

Your microbiome is the command center for human health, regulating everything from digestion and metabolism to immunity, mood, and sleep. It’s simple “gut math”—when you increase fiber, you reduce inflammation, digestive issues, and the likelihood of heart disease, diabetes, and several types of cancer.

Fiber is also a natural GLP-1 stimulant, helping to curb cravings, lower blood sugar levels, and promote healthy weight. All without the side effects of prescription meds.

Not All Fiber is Equal

When most people think of fiber, they picture the stuff their grandmas use to “get things moving.” But the new science around this nutrient is much more exciting. Certain varieties have been shown to have major whole body health benefits.

Particularly good for natural GLP-1 production, appetite control, & weight loss.

Excels at balancing blood sugar, energy, & metabolic function.

Great for fostering a diverse gut microbiome, important for immunity, skin, & brain health.

Helps with digestion, bloating, & regularity.

Protein 🤝 Fiber

Protein builds muscle. Fiber builds health. It’s not about picking one over the other; it’s about balance. The rub is that 62% of Americans think they get enough fiber, whereas a separate 60% actively try to get more protein in their diets despite exceeding daily amounts.

Culture shifts slowly. We’ve been so focused on protein that we’ve left a critical nutrient behind. If you’re looking to optimize your health, the question to be asking yourself each day is: “did I get my 30 grams?”

Final Word

With so many benefits, fiber should be a staple nutrient in our diets—but most of us have a deficiency. To incorporate more of this (not so) boring nutrient in your daily routine, use code HEALTHY15ALWAYS at checkout for 15% off.